After 14 years, the smartphone market has got a new king. By defeating Samsung, Apple has now become the world’s largest smartphone company and has 20 percent market share. Apple has benefited from the success of iPhone 16 and the hit of iPhone 17 series. According to Counterpoint Research, Apple’s growth on an annual basis was 10 percent, while Samsung had to be content with only 4.6 percent.
Due to this reason Apple’s sales increased
Apple launched the iPhone 17 series in September 2025 and it became a huge hit. The base model of the series, iPhone 17, was also liked by the people and it remained out of stock for a long time in many places. Apart from this, the magic of iPhone 16 still remains intact. It was the best selling phone in India in 2025. Apart from this, it is also in great demand in Japan and other countries of South East Asia. Due to this, Apple had strengthened its position in terms of market share in the last quarter of the year. Given the increasing demand for iPhone, there is no threat to Apple’s dominance for the next few years.
Samsung is just a little behind Apple
According to the report, Samsung is slightly behind Apple and has 19 percent market share. In 2025, there were excellent sales of the company’s A-series, Galaxy S25 series and Galaxy Z Fold 7. However, the company’s performance in Latin American and Western European countries was not as expected.
These remaining companies are included in the top-5
Barring Apple and Samsung, the remaining three companies in the top-5 are Chinese. Xiaomi is at third place with 13 percent market share and has good demand in emerging markets. Vivo and Oppo are at fourth and fifth place respectively.
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