YouTube Income: In today’s digital era, YouTube is not just an entertainment platform, but has also become a source of income for millions of people. Often people have a question in their mind that how much money do they get for getting 1 lakh views on YouTube. The answer to this is not straightforward because earnings depend on many factors.
How to earn money from YouTube?
The main earning on YouTube is through advertisements. When a viewer sees or clicks on an ad while watching a video, the creator gets a share. This is decided on the basis of CPM (Cost Per Mille) and RPM (Revenue Per Mille). CPM means the advertising price received per 1000 views while RPM shows the actual earnings the creator receives.
How much is earned on 1 lakh views?
If we talk about India, on an average a YouTube creator can earn around Rs 2,000 to Rs 8,000 on 1 lakh views. In some cases it may be more or less. CPM is higher in categories like tech, finance and business, hence the earning of those making videos on these subjects is also higher. Whereas in entertainment or viral content, CPM is slightly less.
On what factors does income depend?
Earnings from YouTube depend not only on views, but also on the location of the audience, length of the video, number of advertisements and engagement of the audience. If your video is being watched more in countries like America, Canada or Europe, then the CPM increases significantly. Apart from this, the earning can increase further by adding mid-roll ads in videos longer than 8 minutes.
Earning is not limited to advertisements only
In today’s time, many YouTubers do not depend only on AIDS. Options like brand promotion, sponsored videos, affiliate marketing and membership also play an important role in increasing earnings. Many times, sponsorship for 1 lakh views earns more money than advertising.
Is permanent earning possible from YouTube?
If good content is created consistently and engagement with the audience is maintained, YouTube can become a sustainable income source. However, for this, patience, consistency and right strategy are very important. There may be less earning in the initial phase but with time it can take the form of a strong career.
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