India has become one of the fastest-growing OnlyFans markets. Desi users have managed to enroll themselves even though average spending per user is still low.
What changed is scale. With a huge population, even a small rise in paid engagement has pushed India’s total spending to around $130 million ( 1,168.5 crore), nearly 40% higher than last year.
This makes India the second-largest revenue market in the Asia-Pacific region. India is ahead of countries like Thailand and Japan, which traditionally dominate digital content spending. Australia leads the region with $236 million ( 2,121.65 crore) total spend.
Across the APAC region, Australia and New Zealand remain strong and steady, while Japan and South Korea are now showing double-digit growth.
Globally, the US and UK continue to lead, but surprising jumps in Italy and Spain show that European spending is also climbing.
India’s rapid rise stands out because it did not rely on high individual spending. Instead, its massive user base has quietly pushed it into the top tier of global contributors.
While its per-capita spending is still low at around $913 per 10,000 people, India’s huge population makes even small increases very powerful.
The 40% growth has pushed India into the list of major revenue contributors on the platform. It now sits just behind countries like Japan (21.26%) and Thailand (3.02%) in total spending.
Countries like Spain (25.55%), France (19.12%) and Germany (16.97%) also show a significant rise in their OnlyFans spending.
OnlyFans: Biggest growth markets
India has emerged as one of the key growth markets for OnlyFans in 2025. The 39.5% jump per 10,000 people places it among the fastest-growing nations.
India now ranks 11th globally, with a total spending of $130 million for 2025. It is ahead of several mature markets, such as Poland and Argentina ($87 million), Thailand and Finland ($71 million), and Chile, Austria, Colombia, Switzerland and the Netherlands with $53 million each.
The United States still leads with $2,637 million spent on OnlyFans models. The United Kingdom is ranked second with $531 million. Canada and Italy follow with $354 million.
European countries, such as France ($236 million), Germany ($236 million) and Spain ($193 million) are in the Top 10.
Brazil ($193 million) and Mexico ($290 million), two developing nations, are also among the top countries to spend on OnlyFans models. Australia also featured among the Top 10 countries.
Disclosure: Numbers have been sourced from Onlyguider.
