Elon Musk Elon Musk has once again given a big hint regarding social media platform After earlier admitting that
Consensus in X on increasing the earnings of creators
Ok, let’s do it, but rigorously enforcing no gaming of the system @nikitabier
— Elon Musk (@elonmusk) December 30, 2025
Responding to a user’s demand to pay creators more, Elon Musk tagged X’s Head of Product Nikita Bier. Musk said in clear words that steps should be taken in this direction but at the same time strict ban on misuse of the system is also necessary.
On this, Nikita Bier immediately replied that the team is working on it and expressed confidence in a new technology which will eliminate most of the fake and fraudulent methods.
Hope of earning more from YouTube increased enthusiasm
After Musk’s statement, many creators and users called it a big change. Independent journalist Nick Shirley also reacted to this and said that till now X has not been able to compete with YouTube’s AdSense model, but
He believes that due to lack of good earning, many creators were not putting content on X seriously till now, but if the payment increases then this thinking can change.
Focus on real creators in the era of AI content
Many users also said in the discussion that in the future, only those platforms will be able to survive which will pay the creators properly. The reason is that AI-generated content is increasing rapidly on the Internet and in such a situation, the importance of trustworthy, human content has become even more important.
This step of Musk has come at a time when digital platforms are struggling to maintain genuine and reliable content.
Have acknowledged the shortcomings before too
if i were at x or elon, i’d crank creator payouts way way way way up. maybe even more than youtube (you can eat the cost to try to win agi).
because the platforms that actually pay will be the only ones that will have any authoritative content left once the llms finish eating…
— signull (@signull) December 30, 2025
This is not the first time Musk has spoken on this issue. In October last year, he himself admitted that X was not able to pay the creators properly and adequately. At that time he had clearly said that YouTube does a much better job in this matter.
The Creator Monetization Program of
Promise of strictness and transparency
Now Musk’s latest statement indicates that X not only wants to increase the earnings of creators, but will also take strict action against those who cheat the system through fake engagements and bots. If this plan is implemented properly then X can really become a big challenge for YouTube.
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