Emerging sports saw sponsorship revenues decline 12.2% in 2025, from ₹1,360 crore in 2024 to ₹1,193 crore, largely due to the absence of the Indian Super League (ISL), a key football property. Over a longer period, growth in these segments has remained modest compared to cricket. “If ISL had happened, the numbers would have been largely flat. The drop is predominantly because of its absence,” Vinit Karnik, managing director, content, sports and entertainment at WPP Media South Asia, added.
Funds spent on cricket eclipse other sports as the Indian sports ecosystem swells to $2 billion
