Apple Pay In India: Now we will not have to wait much for the entry of Apple Pay in India. The company is ready to start its operations in India and is in talks with ICICI, HDFC banks and other payment networks including Visa and MasterCard. According to reports, the company can launch its service in India by the middle of this year. Let us tell you that Apple Pay is operated by Apple’s subsidiary Apple Payment Service. Currently it is operational in more than 80 countries of the world and now wants to try its hand in India’s digital payment market.
Will support card payment and UPI
It is being speculated that after launching in India, Apple Pay will also support card payment and UPI system. This is also important because UPI dominates digital payments in India. Earlier there were reports that in the first phase of Apple Pay, emphasis will be on card-based contactless payments. After its rollout is completed, UPI payment option can also be added to it. However, its official confirmation has not been done yet.
Apple will face a tough challenge
Apple Pay is going to face a tough challenge in India’s digital payment market. Here PhonePe, GooglePay, Amazon Pay and Paytm etc. are already established. In such a situation, Apple will have to stand out from them with its service and experience. Apple has the advantage that it focuses on security and easy use. Apple Pay uses Face ID and Touch ID for authentication. In such a situation, the user will be able to approve the payment without entering the password.
Apple wants to strengthen its place in India
For some time now, Apple has been trying to strengthen its place in India. The company has increased the production of iPhone in India and is now importing records from here. Similarly, the company has full focus on opening stores also. Apple has also been included in the top 5 companies selling maximum smartphones in India.
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