Why NJ mutual fund has struggled to scale despite the backing of one of India’s largest distributors

Helios Mutual Fund, Zerodha Mutual Fund and Bajaj Finserv Mutual Fund, which launched around the same time or later, have built significantly larger asset bases despite lacking NJ’s distributor muscle. Bajaj Finserv Mutual Fund had assets under management (AUM) of ₹32,115 crore as of December-end, while Zerodha Mutual Fund had ₹₹9,969 crore. The contrast becomes…

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