1.5 lakh WhatsApp groups, 10,000 reels: 5 key things to know about TMC’s digital playbook vs BJP in West Bengal polls
The West Bengal Assembly Election is less than a month away. And the Trinamool Congress (TMC) is taking on the Bharatiya Janata Party (BJP) with what it calls one of the ‘largest decentralized’ political digital ecosystems of the country. The state’s ruling party has integrated as many as 80,000 of its booth workers with 1,60,000…