Not roses, but ₹25,000 worth of chocolates ordered on Instamart reveal new Valentine’s Day trends
Quick-commerce platform Instamart reported an exceptionally strong build-up to Valentine’s Day this year, signaling how early planning and premium gifting are redefining the occasion. In the week leading up to 14 February, Valentine’s-related searches and high-end gifting on the platform jumped tenfold, as shoppers moved beyond last-minute buys to more deliberate expressions of affection. Roses,…
