‘Needed ₹80 lakh…got ₹1.9 crore’: Mumbai sports startup co-founder says X post helped him to raise funds
A Mumbai-based entrepreneur has claimed that a single post on ₹1.9 crore, highlighting how social media platforms and personal branding can sometimes help in raising capital for early-stage ventures. According to Chanakya Shah, founder of sports hydration company UP&RUN, he was initially looking around ₹80 lakh to support the fledgling firm’s growth. However, his post…