Funds spent on cricket eclipse other sports as the Indian sports ecosystem swells to $2 billion
Emerging sports saw sponsorship revenues decline 12.2% in 2025, from ₹1,360 crore in 2024 to ₹1,193 crore, largely due to the absence of the Indian Super League (ISL), a key football property. Over a longer period, growth in these segments has remained modest compared to cricket. “If ISL had happened, the numbers would have been…