The population of both India and Pakistan is not as much as the number of active Apple devices in the world. The company has said in its latest earnings report that it has 2.5 billion active devices worldwide. These include iPhone, iPad, MacBook and other products. This shows how big a market Apple has around the world and how much the company has to think about its customers before bringing any service, software or hardware upgrade.
This much increase has happened in the last one year
The number of active devices of Apple was 2.2 billion in January 2024, which increased to 2.35 billion in January last year. In the last one year, the number of active devices of the company has increased by about 15 crores and has increased to 2.5 billion. Unlike shipment figures, this number tells about Apple’s real and engaged users. Every new device strengthens the company’s service business.
Highest demand for iPhone
Apple’s iPhone is in highest demand. Talking about the last quarter, Apple has earned record revenue and profit on the basis of iPhone. Company CEO Tim Cook says that the demand for iPhone has been incredible, due to which the company has recorded record earnings. For many people, iPhone is the first Apple product and based on its experience, they move towards other products like Max, Apple Watch, AirPods and iPad.
Apple’s ecosystem strategy is doing wonders
Apple has been moving forward with a long-term ecosystem strategy. Once users enter the iPhone ecosystem, the company offers them products that are tightly integrated with the iPhone. Its advantage is that Apple’s devices are not only being sold, but the same user is using more than one product of the company.
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