This year has been a mixed one for Apple. Many of the company’s products were huge hits while some also faced disappointment. While Apple is once again on its way to becoming the world’s largest smartphone company due to the strong sales of iPhone 17, the company has also suffered a setback due to the iPhone Air. Let us know which things of Apple worked in 2025 and which things could not show their magic.
These 3 things did wonders
iPhone 17- Apple’s iPhone 17 was a success story this year. After a long time, Apple launched the standard model of the series with upgrades like always on display with promotion technology, powerful chips and large storage and its sales broke all records.
Accessibility Features- This year, Apple introduced features like Magnifier on Mac, Live Translation and Personal Voice on AirPods. Few people use some of these features, but overall these upgrades have been appreciated. It is expected that the company will continue its focus on such features in 2026.
Liquid Glass Interface- Apple released the Liqui Glass interface this year, giving a visual upgrade to its software. Users are very fond of this upgrade in iOS 26 and now other companies have also started copying it.
Apple got disappointed here
iPhone Air- In September, Apple launched its thinnest iPhone ever. The company had high expectations from the iPhone Air, which replaced the Plus model, but it could not live up to them. Its sales remained weak in markets around the world and the company had to reduce its production.
Apple Intelligence- Apple has lagged behind badly in the matter of AI. The company had promised to bring many great upgrades in WWDC24, but till now none of those promises seem to be fulfilled. The plan to upgrade Siri is also on hold and Apple has faced a lot of criticism for this reason.
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